A ground breaking video on how to motivate people.
In short, the speaker in that video says that you can get good results from people using the carrot and stick mechanism for mechanical tasks. But money rewarding doesn’t work well for the creative tasks. On the contrary, it works against the employer. The more you pay the poorer is the performance you get for an employee who is expected to do a creative job.
This is so unlike how it works in the Indian IT industry.
Hey wait, does this mean that all software engineers do mechanical work which doesn’t involve cognitive skills?
About the Author: Sridhar Jammalamadaka is the Editor of Interview Mantra. He's a typically non-typical Software Engineer from Pune, India. He likes entrepreneurship, web technologies and Micro Controller programming. He enjoys playing cricket and piano (but rarely does these activities). Through this website, he wishes to gather a large community of aspiring engineers, entrepreneurs and professionals from all parts of the globe. You can connect with him on Facebook - http://www.facebook.com/sridhar.j 
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